Hello, my name is Bruno Sortino. I was born in Belgium with French and Sicilian roots. As an acronym of my name, SOBR is a way to express myself through art and clothing. 

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I have been drawing and painting for over a decade. My free time is filled up with screen printing, making music, listening to vinyl records and podcasts. But my favorite pastime has to be discovering new places and cities with my skateboard and camera at hand.

 

So, from this love for art, SOBR was founded in 2020. After selling my record store, I felt the time was right to start working on my longtime ambition to put my designs on t-shirts and sweaters. On my website you will also find my paintings, my urban photography prints and skate decks with my designs. All Sobr designs tell stories about my life and how I see life, or are just things that keep me awake at night.

 
All clothes are fair wear. Screen printing is done by myself. To avoid unnecessary production that leads to wastage.